As seen in the July issue of the Oprah magazine:
Creative Living's roll up beach mats. Available in several color combinations, each mat measures 24" x 56" and is made of a breathable, lightweight foam. Roll it up, secure it with the fabric ties, and sling it over your shoulder for easy transport to and from the beach, leaving your hands free to carry more important things (like the cooler). The mats certainly look a lot more comfortable than towels, at least for sunbathing.
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